The challenge
A New York City rideshare company engaged Goshen Consulting to build its CRM.
The work revealed broader issues: revenue and commission records needed reconciliation, and the sales team needed stronger enablement. Improving the software alone would leave those gaps unresolved.
The business also had an opportunity to expand beyond individual riders through corporate partnerships.
The work
CRM implementation
Built out the system supporting the sales operation.
Revenue reconciliation
Resolved discrepancies between revenue and commissions.
Sales enablement
Strengthened support for the sales team and added a dedicated enablement function.
Corporate partnerships
Developed a new revenue stream alongside the existing rider business. Over the engagement, the team grew from nine to twelve.
The outcome
Revenue increased 130% over twelve months, with performance tracked monthly. Corporate partnerships added a new source of revenue as the business grew toward its acquisition by a major rideshare company.
The acquiring company absorbed all departments and employees. The business entered that transition with a built-out CRM, reconciled revenue and commissions, a sales enablement function, and an established corporate partnership channel.
The engagement began with a systems request. It became an opportunity to improve sales execution and build another source of revenue.